Project: Compass Magazine | PAM Group
Role: Lead Graphic Designer supported by a content team
Position: Employed with ToHealth
Overview
Compass Magazine is a free health and wellbeing guide produced by PAM Wellbeing, aimed at supporting employees by providing them with the latest insights and advice on mental health, wellbeing, and occupational health. The magazine features a diverse range of articles written by qualified clinicians, therapists, and coaches from the wider PAM Group. As a designer, my role was to collaborate closely with team members across the PAM Group to create a visually appealing and cohesive publication that aligns with the PAM Wellbeing branding.
Compass Magazine is a free health and wellbeing guide produced by PAM Wellbeing, aimed at supporting employees by providing them with the latest insights and advice on mental health, wellbeing, and occupational health. The magazine features a diverse range of articles written by qualified clinicians, therapists, and coaches from the wider PAM Group. As a designer, my role was to collaborate closely with team members across the PAM Group to create a visually appealing and cohesive publication that aligns with the PAM Wellbeing branding.
- I conducted thorough research to understand the target audience, their preferences, and the key messages to be communicated.
- Collaborated closely with the content team to gather all the colleague-written articles and determine the layout and structure of the magazine.
- Studied the existing PAM Wellbeing branding guidelines to ensure the design remained consistent with the overall brand identity.
- Developed a concept that combined the professionalism of a health and wellbeing publication with a visually inviting aesthetic.
- Created a mood board to establish the desired tone, color palette, and typography, taking inspiration from both medical and lifestyle publications.
- Experimented with various layout options to find a balance between readability and visual interest.
- Utilised high-quality stock photography that reflected the diverse topics covered in the magazine while adhering to the brand’s visual language.
- Developed a typographic hierarchy that allowed for easy readability and emphasized important information within each article.
- Incorporated the PAM Wellbeing brand colours to maintain consistency and reinforce brand recognition throughout the publication.
- Established a grid system to ensure consistent alignment and organization of content across pages.
- Designed unique page templates for different article types to create visual variety while maintaining a cohesive look and feel.
- Paid attention to spacing, balance, and flow to enhance the reading experience and guide readers through the magazine.
- Collaborated closely with the content team and received feedback at various stages of the design process.
- Incorporated revisions and refinements to improve the overall aesthetics and ensure that the design effectively supported the content.
Conclusion
The Compass Magazine design project was a successful collaboration between the design team and the wider PAM Group. By carefully selecting imagery, employing a consistent layout, and aligning with the brand guidelines, we created a visually engaging publication that effectively conveyed the importance of mental health and wellbeing in the workplace. The design showcased the expertise of the PAM Group while appealing to employees seeking support, ultimately helping to promote a healthier and more positive work environment.